Case Study
Momentum
How a sports analytics startup uses 13 AI agents to ship faster, monitor markets 24/7, and outpace the competition.
Momentum is a sports betting analytics platform that aggregates odds from sharp sportsbooks and betting exchanges to identify where the smart money is moving. The platform devigs lines from Pinnacle, FanDuel, DraftKings, and Bookmaker, analyzes exchange liquidity from Novig and ProphetX, and delivers real-time sharp money signals to its users.
The Challenge
Building a data-intensive platform as a solo founder means wearing every hat: front-end dev, back-end engineer, data analyst, content writer, QA tester, and market researcher. The bottleneck was never ideas — it was bandwidth. Every hour spent writing blog posts was an hour not spent building features. Every hour debugging was an hour not spent researching new data sources.
How the AI Team Helps
Researcher
Scans betting markets, competitor platforms, and academic papers on sports modeling to surface actionable insights daily.
Writer
Produces daily sharp money reports, betting guides, and social media content that drives organic traffic.
Dev
Builds API integrations with Pinnacle, OpticOdds, and exchange platforms. Ships features and fixes bugs across the full stack.
Designer
Creates the dark-themed UI for dashboards, bet cards, and mobile layouts that make complex data accessible.
QA Tester
Validates odds calculations, devigging accuracy, and edge-case scenarios to ensure data integrity.
Trend Scout
Monitors sharp line movement, new exchange launches, and regulatory changes across the betting landscape.
Results
13
AI Agents Active
5x
Faster Feature Shipping
24/7
Market Monitoring
6
API Integrations Built
Key Takeaways
- ✓Solo founder output equivalent to a 5-person team by delegating to specialized agents.
- ✓Market research and trend monitoring runs 24/7 without manual effort.
- ✓Content pipeline produces daily articles, social posts, and documentation automatically.
- ✓QA agent catches edge cases in odds calculations that would have shipped as bugs.
- ✓API integrations with 6 data providers built and maintained by the Dev agent.
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